Jun 06 2008
RV and Like IT
Liking nature isn’t the same as being close to nature. An RV isn’t exactly a pup tent under the stars, and many come with amenities for the Internet generation.
Small, towable units can cost as little as $3,300, but the largest motor homes can cost more than $300,000. They can offer basement storage, washers and dryers, and even hot tubs. But they are also including satellite dishes, PlayStations, and Internet access.
RV makers are cooperating to step up advertising and and boost the image of motor homes. They plan a three-year, $15 million effort in magazines and television to tout the freedom of the road and the “coolness” of RVs.
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